/ When a thought
comes a-springing from afar with its held-
forth figure of image, you spoof it out,
you spuff it off, you fake it, and
it fades, and thought never comes– and
with joy you realise for the first time
‘thinking’s just like not thinking–
Choices we make reveal the true nature of our characters.
Great, empowering commercial from Guinness company.
Offering free train ticket in exchange for 30 squats sounds like a plan. A really novel way to encourage every day fitness in the lead up to Russia’s Winter Olympics.
Kudos to the people that came up with this idea.